FACTS TELL AND STORIES SELL. Are you so focused on sharing “features” of your products or opportunity, that you forget to share the “benefits” to your prospect (ie, how it will change their life/ lifestyle).”There are small businesses that are so focused on what they do (sell) they forget to take time to describe why they do it. If what you’re doing really matters I hope you’ll take time to tell a story–a story that resonates  and can become true”- Seth Godin